Some time ago, I wrote an article on "Why you should resign at that time", and listed some reasons in the article. This is not a sensational encouragement to start your own business , but a reminder that your company is becoming stale and corrupt, which makes you have to choose to leave.
Of course, many people may ask, "What's the next step? What should I do?"
I have asked many people who do this, what are they doing? "How did you give up your original job and make your first bucket of gold?"
Not everyone has a chance to be Mark Zuckerberg or 。 Larry Page . Not everyone is determined to drop out of college and make something like 、时光机这样的产品，或者是一种新型的马桶，能够根据如厕者的体型来重置大小。 Products such as the iPhone and time machine, or a new type of toilet, can be resized according to the size of the toilet user.
Some people may easily give up their current jobs and make themselves well; others may simply earn enough after resigning 100 Million dollars. But in the movie Justin timberlake A line says: One million is not cool enough, and one billion is only fun.
Of course, it's usually cool to make a million. After all, few people can get hundreds of millions of venture capital. If you are a boss yourself, it will be a good thing to make a million dollars. With financial freedom, you can be assured to do what you want to do.
公司创始人 I contacted the founder of Braintree ，他们为 Bryan Johnson , they are ， Uber ， Airbnb Open Table , Uber , Airbnb Wait for the merchant to provide credit card or payment services. From the conversation with him, I found his entrepreneurial process very interesting.
2007 Bryan still is Sears One of the managers made an average of more than one million dollars a year in the two years after he resigned. Braintree Gradually develop and grow from Accel And other investment agencies 7 Ten million dollars of investment.
"How did you do that? What did you do in the initial stages?" I asked him.
"I'm really tired of my job and I don't like holding a fixed dead salary every day. Before I had done sales in the credit card business, I went outside to find restaurants and retailers to convince them to use our company Business. So later I thought, why do I help other companies do this, rather than start my own business. "
The first point: kill the middlemen. Bryan He did not return to the company where he was a salesman before, but contacted the merchant directly and signed a resale agreement with them. Bryan Leaving Sears All this was done before.
Many people will ask me this question: "I still have a job now, can I take it at the same time? VC For money? "Of course not! You have to get yourself up to speed quickly, VC What we need are those who have the courage.
Second point: choose to do a tedious field. ”。 Everyone is looking for " The Next Big Thing ". This is tantamount to finding rare earth minerals on Saturn, which is quite difficult. Don't do this! Bryan He chose the business that all merchants in the world need, and he believes that the industry will grow explosively because online stores will spring up. What you have to do is not necessarily something new, you just have to do the old one, what other people have done, you can make it better. When you become smarter and smarter than the giants full of bureaucracy, you can provide better and more intimate sales and services to customers, and customers will naturally turn to cooperate with you.
Third point: find your customers. This is probably the most important thing for entrepreneurs. People always want to take a "magic road", such as getting venture capital, resigning, making products, and then suddenly have millions of users . But this is not the case.
Bryan In his contacts 12 I found it 10 The family is willing to give him credit card business. He realized that if he wanted to resign, he needed to earn enough every month 2100 US dollars. Have 10 After a customer, he can earn every month 6200 US dollars, so he has financial protection. So he chose to leave and quickly started his own business.
The fourth point: always thinking about establishing credibility. In principle, it ’s always “want to make money”, but for Bryan That's it. in his 10 With his customers, every credit card purchase will bring him profit.
"I don't want to find customers on the street aimlessly," Bryan He said, "What I need to do is find a way to trade online like a customer. Someone suggested that I start a blog, and if I write a blog, I will be honest, otherwise blogging will not help. So I started to write about the credit card industry Dynamics, including unscrupulous business practices and how businesses are used. I put these articles on several major social networking sites at the time, including ， Reddit ， StumbleUpon Digg , Reddit , StumbleUpon Wait, sometimes articles will rank among the top rankings, and my blog will even be crowded. "
"But because of this, I have gradually been trusted in the credit card business. Soon, those online merchants who have tried to explore this industry have started to contact me, hoping that I can serve them."
Fifth point: Blogging has nothing to do with money. What matters is credibility. You shouldn't advertise on blogs or get big deals through blogs, but you can build credibility on blogs, which will give you a lot of opportunities. in Bryan In his case, the blog brought him a large number of customers without the need for him to promote door to door; at the same time, he also provided him with important opportunities in the early days of entrepreneurship. My own blog didn't bring me any money, but it created millions of opportunities for me.
" OpenTable Contact me, hoping to provide them with some solutions, such as how to handle the storage of credit cards, organize data to restaurants, make supervision more gentle, and so on. I signed a three-year contract with them so that I could build a team of developers and build solutions for them. We now have more services available to our customers. "
！ Sixth point: always say yes to customers! Bryan A credit card processor opens the door to contacting merchants. OpenTable Let him do software development when he is completely inexperienced. He even said that it was okay! He found software developers, made great products, and since then his income has gone up 4 Times and even more, and the service he provided to customers also reached a new level. Almost overnight, Bryan Become well-known in the industry, other Internet companies have also started using Braintree Services, including ， Uber Airbnb , Uber and many more. VC Also showed great interest in them because their customers felt Braintree Provides all their payment services. For a start-up company, it can be difficult to provide payment services.
"When I started my business, for each new customer, we packaged our service based on the customer's trust and their needs." That's what I will say below.
Seventh point: customer service should be done well. Whether it's your new customer or an old customer, you have to treat it like a living person. "We intuitively realized that the customer service methods we abandon are everywhere, such as automatic answering machines, low response efficiency, problems that cannot be effectively resolved, etc. So we want to ensure that customers' contact with us is as smooth as possible Solve their problems from the fact. "When the business was relatively small, you had no reason not to be perfect in customer service. Your best customers are always your old customers, and the best communication between you and your old customers is to provide the quickest help when they need it. Excellent customer service is the best guarantee for your continuous cooperation with customers.
In two years, Bryan The average annual income has reached one million, and has doubled every year since. Their hiring speed cannot even keep up with the expansion of their business scale.
2011 Year, Braintree Has been for four years, at which point they have 3400 Million dollars A Round financing. Currently, the amount of credit card transactions they process each year has reached 80 One hundred million U.S. dollars.
For some who want to resign and go to sea, this may be good 一定牛彩票. Reprinted please indicate: http://marurah.com